Digital Content Manager

US Foods Inc. - Rosemont, Chicago Metro

• Lead the content development and integration strategy across all platforms (Website, email, social).
• Identify gaps and build content that tells our brand story at all layers of the content funnel from awareness to retention.
• Collaborate with the digital customer experience team to optimize content placement, internal linking and overall SEO strategy
• Create and manage a connected content calendar that spans all channels and ensures alignment with business priorities
• Work collaboratively with our content agency and guide their day-to-day activity to ensure we are meeting our overall objectives.
• Develop measurement goals and report on performance of our content on owned, earned and shared properties
• Manage paid media strategy
• Build relationships/partnerships with key players in the digital space (influencers, site owners, etc) that helps strengthen our digital marketing efforts
• Own bringing the Food Fanatics Magazine to life. Including overseeing the strategy, workflow and production of the magazine and management of our partner agency.
• Be an expert on industry trends and work collaboratively with internal and external teams to bring forward new storylines and editorial content that will keep the magazine on the cutting edge and complement the company’s business objectives.
• Manage the promotion of each issue to maximize reach among chefs and foodservice operators.

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Posted: 30+ days ago

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